Then realized every sales team needed it.
Hai and Daniel were running a web development firm. A major client pulled out. Revenue dropped overnight. They needed to reach 500 prospects — fast — without a CRM, without a budget, and without time to learn one.
So they built a script. A Google Sheets script that could send emails, track opens, and re-sequence based on replies. It worked. The firm survived. And they never stopped building it.
Every CRM assumes your data is clean. It isn't. Every CRM assumes you'll manually segment. You won't. Every CRM charges you per seat and per feature until the tool costs more than the deals it closes.
We built Sleek CRM around one idea: the tool should do the work, not remind you to do it.
What started as an emergency script is now a full outreach platform — with automatic data hygiene, IF/THEN campaign logic, multi-provider send routing, and real engagement tracking.
Still built on Google Sheets. Still no per-seat fees. Still run by Hai and Daniel.
Built in Tel Aviv. Used globally.
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